Answers every call. Books, transfers, and takes orders. Around the clock, at a fraction of the cost.
Paste your website. We build an agent for you in seconds.
PLING is an AI phone agent that works for your business. Not a phone menu. Not "press 1". A real colleague that sells, books, and supports — with a voice and personality that fits your brand.
The agent takes orders, books appointments, answers questions and transfers to staff when needed. 24/7, sub-second response time, no phone queue. After every call you get a transcript, order data and customer info straight to Telegram, SMS, email or dashboard.
PLING asks the follow-ups, books the appointment, takes the order. You close more because nothing slips through.
Evenings, weekends, holidays. Any language. Same agent, same quality. Revenue doesn’t stop when you go home.
Receptionist, phone coverage, on-call pay. PLING doesn’t replace your team — it removes the need to grow it.
Ten calls at once? No problem. PLING handles them in parallel. No busy signals, no lost customers.
Every call answered within one second. No queue, no voicemail, no “please hold”. Just a real conversation.
Transcript, summary, recording. Searchable. Pushed to your CRM, calendar, or inbox automatically.
Connects to what you already use. More on request.
What matters for Swedish SMBs.
| PLING | Newo / Bland | Voiceflow / Synthflow | |
|---|---|---|---|
| Swedish language from day 1 | Native | Generic Swedish | English-based |
| EU hosting (GDPR by default) | Yes, Sweden | USA default, EU add-on | USA default |
| Local voices (Italian-Swedish, etc.) | Yes | Generic American | Generic English |
| Price starts at | 559 kr/mo | $200+/mo | $50–500/mo |
| Personal demo | Yes, 30 min | Sales-rep flow | Self-serve only |
| Setup time | 15 min | 3 min (their claim) | 1–4 hours |
| Lock-in period | None | Annual contract typical | Monthly |
No commitment. No hidden costs. Cancel anytime.
Show your use case. Get an answer on whether PLING fits. No salespeople. Just straight answers.
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A brief explanation if you haven't encountered this before.
An AI receptionist (or AI phone agent) is a digital employee that answers your business phone. It speaks to your customers with a human voice, understands what they need, and takes action — books appointments, takes orders, answers questions, transfers to you when needed.
Research shows that Swedish SMBs on average miss ~50% of incoming calls during workweeks. Reasons: staff are on service calls, out on jobs, or busy with existing customers. Every missed call is a customer who didn't get help — and often a customer who calls your competitor right after.
Previous solutions have been expensive (hired receptionist ≈ 45,000 kr/month) or frustrating for customers (answering machines, “press 1 to book”). Modern AI changes the equation: an AI receptionist costs from 559 kr/month, answers in 2 seconds, and now speaks so naturally that customers often dont notice its AI.
Imagine what your best receptionist does — then multiply by infinite patience, no sick days, and the ability to handle ten calls simultaneously.
An AI receptionist is not a chatbot on your website — it works on the phone where your business already happens. Not an answering machine — it holds real conversations, asks questions, makes decisions. Not a "press 1" phone menu — it understands free-form Swedish, including dialects and accents.
It's also not an outbound robot ("hi, want to buy solar panels?") — it answers INCOMING calls from your own customers and prospects. It's where they're already calling.
Yes, since around 2024. Voice-to-voice models have made AI voices sound human enough that customers don't notice. Latency has gone from 5+ seconds to under 1 second. And Swedish language models have become good enough at dialects, industry terminology, and natural conversation.
PLING is built on ElevenLabs (voice), Anthropic Claude (reasoning), and Swedish SIP trunks (telephony). The entire stack is optimized for Swedish SMBs.
PLING starts at 559 kr/month (Founders 1000 discount, first 3 months) — then 798 kr/month for Solo (200 calls). The Pro plan is 2,086 kr/month then 2,980 kr/month (500 calls). No setup fees, no lock-in period.
Compared to a hired receptionist (~45,000 kr/month incl. employer fees), the savings are ~95%. Compared to a manual answering service (~3,000–8,000 kr/month for office hours only), PLING is both cheaper and available 24/7.
Yes. You upload your menu, price list, hours, and FAQs during setup. The AI reads everything and quotes accurately — no guesses, no hallucinations. When you update prices, it takes 30 seconds in the portal and the AI knows everything by the next call.
We run automatic failover to a backup instance. Should both be down (happened 0 times since launch), the call goes to your regular voicemail. You are never "silent" — the customer always hears something. 99.9% SLA on the Pro plan.
Yes, always. The AI is trained to immediately acknowledge its AI status if the customer asks — and transfers to you or other staff right away. The customer never gets a "robot loop" — that is a hard rule.
You own your data, always. PLING is a data processor under GDPR — we only process on your behalf. Transcripts are stored as long as you want (default 90 days). Recordings are opt-in. You can delete everything with one click. DPA agreement included automatically.
Incoming calls are free (within your quota of 200/500 calls/month). Outbound calls — e.g. when the AI calls back a missed customer — count as regular calls against your quota. Over quota: 4.90 kr/min on Solo, 3.90 kr/min on Pro. No hidden fees.
The AI handles Swedish dialects naturally — Skånska, Värmländska, Norrländska. Accents (English, Arabic, Polish, etc.) are recognized and it can switch to English or Swedish based on the customer's preference, mid-call if needed.
Still unsure?
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